sehatech

Built an integrated experience for wellness education and commerce

Client

Client

sehatech

sehatech

Duration

Duration

September-October 2025, 2 months

September-October 2025, 2 months

Skills

Skills

Responsive Web Design · UI Design

Responsive Web Design · UI Design

About the Project

About the Project

sehatech web design is a premium e-commerce experience built for a Saudi-first supplement brand. The website blends education and shopping into one seamless journey, highlighting SFDA approval, science-backed formulations, and premium quality—while keeping the experience clean, intuitive, and easy to shop.

sehatech web design is a premium e-commerce experience built for a Saudi-first supplement brand. The website blends education and shopping into one seamless journey, highlighting SFDA approval, science-backed formulations, and premium quality—while keeping the experience clean, intuitive, and easy to shop.

01/ BACKGROUND

01/ BACKGROUND

About the Client

About the Client

sehatech is a Saudi-based supplement company focused on SFDA-approved, science-driven wellness products. Designed in Saudi Arabia and guided by research and quality, the brand represents a modern, trustworthy approach to health—premium, credible, and made for the local market.

sehatech is a Saudi-based supplement company focused on SFDA-approved, science-driven wellness products. Designed in Saudi Arabia and guided by research and quality, the brand represents a modern, trustworthy approach to health—premium, credible, and made for the local market.

02/ PROBLEM & SOLUTIONS

02/ PROBLEM & SOLUTIONS

Problem Statement

Problem Statement

“We needed more than a visual update. The website had to feel premium, science-backed, and distinctly Saudi, while still being intuitive, fast, and built to convert. Our goal was to create a digital experience that educates, engages, and positions sehatech as a long-term leader in healthtech.”

Rakan Alrowais
Founder, sehatech

Rakan Alrowais
Founder, sehatech

Key Solutions

Key Solutions

To address these challenges, a strategic redesign was implemented with a focus on clarity, performance, and conversion.

To address these challenges, a strategic redesign was implemented with a focus on clarity, performance, and conversion.

Clear Brand Positioning

Emphasizes premium quality, SFDA approval, and science-backed credibility through a clean, confident visual system.

Integrated Content & Commerce

Education and shopping needed to coexist without overwhelming users.

Conversion-Driven Structure

Product pages, bundles, and subscriptions had to drive purchases effectively.

Mobile & Performance

The platform required a mobile-first, fast, and scalable experience.

Bilingual Experience

Arabic and English layouts needed proper RTL/LTR support for usability.

03/ DESIGN

03/ DESIGN

Style Guide

Style Guide

A refined visual system built on clean typography and a neutral, science-led color palette.

04/ PROTOTYPE

04/ PROTOTYPE

Final Design

Final Design

The experience prioritizes scannability and ease of navigation, using clear hierarchy, progressive disclosure, and familiar e-commerce patterns to guide users from discovery to purchase.

Responsive Experience

Responsive Experience

Designed with a mobile-first, responsive approach to ensure a consistent and intuitive experience across all devices.

Product Focused Imagery

Product Focused Imagery

Product visuals integrate key benefits and essential information directly into the imagery, allowing users to understand value at a glance.

Bundle Quantity Selection

Bundle Quantity Selection

Clear bundle options highlight savings upfront, helping customers quickly compare value and make confident purchase decisions.

Expandable Benefit Details

Expandable Benefit Details

Progressive disclosure is used to present science-backed benefits on demand, keeping the interface clean while supporting deeper exploration.

Bilingual Interface

Bilingual Interface

The website supports both Arabic and English, with layouts optimized for RTL and LTR reading to ensure clarity and usability across languages.

Conclusion

Conclusion

This project demonstrates my approach to designing digital experiences that balance education and commerce. By combining clean structure, premium aesthetics, and intuitive shopping flow, the new sehatech website positions the brand as a trusted, science-backed in the Saudi wellness market.

This project demonstrates my approach to designing digital experiences that balance education and commerce. By combining clean structure, premium aesthetics, and intuitive shopping flow, the new sehatech website positions the brand as a trusted, science-backed in the Saudi wellness market.

Recommendation from client

Recommendation from client

⭐ ⭐ ⭐ ⭐ ⭐

"I strongly recommend Rita. She led the UI/UX design for our Arabic-first website and delivered an excellent result—despite not speaking Arabic. Her flexibility and ability to design for a native Arabic audience was a real strength, and it’s rare to find a creative who actively seeks challenges like this and executes at a high level.

We expanded our work together beyond web design. She now supports a broader scope, including leading our social media design effort across multiple formats and channels.

She is very structured, communicates clearly, and consistently delivers on time. I would hire her again without hesitation."

Rakan Alrowais

Founder of sehatech