Karmali x Belmont Royce
Created a seamless online experience to connect heritage and growth
Client
Client
Karmali x Belmont Royce
Karmali x Belmont Royce
Duration
Duration
February-May 2025, 3 months
February-May 2025, 3 months
Skills
Skills
Website Design, UI Design
Website Design, UI Design
About the Project
About the Project
Karmali x Belmont Royce is a unified digital experience that bridges a fourth-generation luxury brand with its modern Palm Beach counterpart. The goal was to design a seamless website journey that allows visitors to discover each brand’s distinct identity while staying connected under one timeless parent brand.
Karmali x Belmont Royce is a unified digital experience that bridges a fourth-generation luxury brand with its modern Palm Beach counterpart. The goal was to design a seamless website journey that allows visitors to discover each brand’s distinct identity while staying connected under one timeless parent brand.
About the Client
About the Client
Karmali is a family-owned, privately structured conglomerate now led by its fourth generation, overseeing the Karmali family’s diverse international investments and businesses. To expand their presence, the family established Belmont Royce, a privately held real estate investment, development, and management firm based in Palm Beach, Florida. Together, these brands represent a blend of legacy, strategic growth, and modern sophistication, driven by a results-focused, for-profit approach.
Karmali is a family-owned, privately structured conglomerate now led by its fourth generation, overseeing the Karmali family’s diverse international investments and businesses. To expand their presence, the family established Belmont Royce, a privately held real estate investment, development, and management firm based in Palm Beach, Florida. Together, these brands represent a blend of legacy, strategic growth, and modern sophistication, driven by a results-focused, for-profit approach.
Challenge
Challenge
The Karmali existing website had become outdated. With the launch of Belmont Royce, this presented the perfect opportunity to elevate the digital presence and combine both brands under one unified online experience. The challenge was to design a single, modern gateway that feels intuitive and luxurious, showcasing each brand’s unique story and audience while clearly highlighting their shared connection.
The Karmali existing website had become outdated. With the launch of Belmont Royce, this presented the perfect opportunity to elevate the digital presence and combine both brands under one unified online experience. The challenge was to design a single, modern gateway that feels intuitive and luxurious, showcasing each brand’s unique story and audience while clearly highlighting their shared connection.
Solution
Solution
I designed a streamlined landing experience where users first arrive at a main hub and intuitively choose to explore Karmali or Belmont Royce. Consistent navigation, typography, and subtle shared elements tie the two sites together, while tailored visuals and content respect what makes each brand distinct. The result is a unified, elegant web presence that feels timeless yet contemporary.
I designed a streamlined landing experience where users first arrive at a main hub and intuitively choose to explore Karmali or Belmont Royce. Consistent navigation, typography, and subtle shared elements tie the two sites together, while tailored visuals and content respect what makes each brand distinct. The result is a unified, elegant web presence that feels timeless yet contemporary.
Conclusion
Conclusion
This project demonstrates my approach to crafting digital experiences that respect brand heritage. By merging clear structure, refined design, and intuitive flow, the new Karmali x Belmont Royce web experience positions both brands for continued growth and relevance in a global luxury market.
This project demonstrates my approach to crafting digital experiences that respect brand heritage. By merging clear structure, refined design, and intuitive flow, the new Karmali x Belmont Royce web experience positions both brands for continued growth and relevance in a global luxury market.
