Raices Del Canal

Redesigned a community-driven website to empower youth and honor cultural roots.

Client

Client

Raices Del Canal

Raices Del Canal

Duration

Duration

February-March 2025

February-March 2025

Skills

Skills

Website Design, UI Design

Website Design, UI Design

About the Project

About the Project

Raíces del Canal is an organization based in the Canal neighborhood of San Rafael, Marin County, California, USA. They work hand in hand with Latino youth and families to build community power, strengthen connections to nature, and celebrate ancestral knowledge. This project focused on redesigning their website to better communicate their mission and connect people to their Environmental Justice, Youth Leadership, and Academic Support programs.

Raíces del Canal is an organization based in the Canal neighborhood of San Rafael, Marin County, California, USA. They work hand in hand with Latino youth and families to build community power, strengthen connections to nature, and celebrate ancestral knowledge. This project focused on redesigning their website to better communicate their mission and connect people to their Environmental Justice, Youth Leadership, and Academic Support programs.

About the Client

About the Client

Raíces del Canal is dedicated to creating an equitable future in San Rafael, Marin County, California by providing culturally sensitive programs that help local youth and families overcome barriers, thrive academically, and become environmental leaders. Their work is rooted in community, sustainability, and empowerment.

Raíces del Canal is dedicated to creating an equitable future in San Rafael, Marin County, California by providing culturally sensitive programs that help local youth and families overcome barriers, thrive academically, and become environmental leaders. Their work is rooted in community, sustainability, and empowerment.

Challenge

Challenge

The previous website lacked clarity, visual appeal, and was not responsive, which made it harder for families, youth, and supporters to learn about the organization’s programs and get involved. The challenge was to build an inviting, accessible online space that reflects the warmth and strength of the community.

The previous website lacked clarity, visual appeal, and was not responsive, which made it harder for families, youth, and supporters to learn about the organization’s programs and get involved. The challenge was to build an inviting, accessible online space that reflects the warmth and strength of the community.

Before the Redesign

Solution

Solution

The redesigned one-page website clearly presents Raíces del Canal’s core mission and programs. It features a clean layout with easy-to-scan sections. Vibrant visuals inspired by the community’s culture create an inviting atmosphere, while simple navigation encourages users to connect and get involved.

The redesigned one-page website clearly presents Raíces del Canal’s core mission and programs. It features a clean layout with easy-to-scan sections. Vibrant visuals inspired by the community’s culture create an inviting atmosphere, while simple navigation encourages users to connect and get involved.

After the Redesign

Conclusion

Conclusion

The new website empowers Raíces del Canal to share their vision more clearly, reach more families and allies, and continue nurturing the next generation of youth leaders dedicated to environmental justice and cultural pride.

The new website empowers Raíces del Canal to share their vision more clearly, reach more families and allies, and continue nurturing the next generation of youth leaders dedicated to environmental justice and cultural pride.