Sip & Brew
Crafted a consistent brand system that supported Sip & Brew’s growth and customer engagement
Client
Client
Sip & Brew
Sip & Brew
Duration
Duration
June-July 2025, 1 month
June-July 2025, 1 month
Skills
Skills
Brand Strategy · Rebranding
Brand Strategy · Rebranding
About the Project
About the Project
The Sip & Brew rebrand focused on refreshing the brand foundation and visual identity to reflect the company’s growth and evolving ambition. The goal was to reposition Sip & Brew as a premium, customizable beverage catering brand that makes every event feel effortless, stylish, and personal. The updated identity captures the warmth and friendliness at the heart of their service, while elevating both visuals and messaging to stand out in a competitive market.
The Sip & Brew rebrand focused on refreshing the brand foundation and visual identity to reflect the company’s growth and evolving ambition. The goal was to reposition Sip & Brew as a premium, customizable beverage catering brand that makes every event feel effortless, stylish, and personal. The updated identity captures the warmth and friendliness at the heart of their service, while elevating both visuals and messaging to stand out in a competitive market.
About the Client
About the Client
Sip & Brew is a beverage catering company that specializes in customizable drink and catering stations for events of all kinds, from intimate gatherings to large corporate functions. With a strong commitment to premium quality, friendly service, and personalized experiences, Sip & Brew helps clients create memorable moments through taste and thoughtful presentation.
Sip & Brew is a beverage catering company that specializes in customizable drink and catering stations for events of all kinds, from intimate gatherings to large corporate functions. With a strong commitment to premium quality, friendly service, and personalized experiences, Sip & Brew helps clients create memorable moments through taste and thoughtful presentation.
Creative Approach
Creative Approach
The creative direction followed a clear, phased design process, moving from discovery and inspiration to final execution, ensuring that every element reflected the brand’s commitment to style, quality, and customization.
The creative direction followed a clear, phased design process, moving from discovery and inspiration to final execution, ensuring that every element reflected the brand’s commitment to style, quality, and customization.
Logo Design
Logo Design
The final logo concept uses strong shapes and clean lines to create a look that feels modern, fresh, and balanced. An underline element provides a solid base, giving the logo a grounded, trustworthy feel.
There’s a playful twist in the design, the underlines beneath the “I” and “W” double as a subtle nod to a plate, symbolizing the full Sip & Brew experience of drinks and catering. This small detail connects directly to the brand’s promise of thoughtful, customized service, combining style with warmth and approachability.
The final logo concept uses strong shapes and clean lines to create a look that feels modern, fresh, and balanced. An underline element provides a solid base, giving the logo a grounded, trustworthy feel.
There’s a playful twist in the design, the underlines beneath the “I” and “W” double as a subtle nod to a plate, symbolizing the full Sip & Brew experience of drinks and catering. This small detail connects directly to the brand’s promise of thoughtful, customized service, combining style with warmth and approachability.
Brand Identity
Brand Identity
The refreshed brand identity was designed to be flexible, cohesive, and easy to apply across different touchpoints. A clear, modern logo system with variations allows Sip & Brew to adapt its branding to different spaces and scales, ensuring consistent recognition whether on digital assets, printed materials, or catering stations. Supporting elements like a warm, stylish color palette and clean typography work together to reflect Sip & Brew’s premium quality and welcoming personality.
The refreshed brand identity was designed to be flexible, cohesive, and easy to apply across different touchpoints. A clear, modern logo system with variations allows Sip & Brew to adapt its branding to different spaces and scales, ensuring consistent recognition whether on digital assets, printed materials, or catering stations. Supporting elements like a warm, stylish color palette and clean typography work together to reflect Sip & Brew’s premium quality and welcoming personality.
Made to match your moment.
Made to match your moment.
Brand in Action
Brand in Action
Real event moments showcasing Sip & Brew’s refreshed brand identity brought to life.
Real event moments showcasing Sip & Brew’s refreshed brand identity brought to life.
Conclusion
Conclusion
This project pushed me to look beyond aesthetics and focus on how a brand truly shows up in real moments. Through the Sip & Brew rebrand, I translated their warmth, attention to detail, and growing ambition into a visual system that feels both elevated and approachable. Seeing the identity come to life at real events reinforced the importance of designing with intention, clarity, and adaptability—so the brand not only looks good, but genuinely supports the experience it promises.
This project pushed me to look beyond aesthetics and focus on how a brand truly shows up in real moments. Through the Sip & Brew rebrand, I translated their warmth, attention to detail, and growing ambition into a visual system that feels both elevated and approachable. Seeing the identity come to life at real events reinforced the importance of designing with intention, clarity, and adaptability—so the brand not only looks good, but genuinely supports the experience it promises.
Recommendation from client
Recommendation from client
⭐ ⭐ ⭐ ⭐ ⭐
I worked with Rita on Sip & Brew’s branding redesign and it was a fantastic experience from start to finish. She picked up on our vision right away and brought a clean, modern approach that felt aligned with our identity as a catering brand. Her turnaround times were quick, she took in all of our feedback with care, and made thoughtful design suggestions that really elevated the final look.
Rita was responsive, collaborative, and easy to work with throughout the entire process. We’re so happy with the final outcome and I’d highly recommend her to anyone looking to refresh or build their brand!
Thanushan Ambalavanan
Operations Manager, Sip & Brew
