Sip & Brew
Crafted a consistent brand system that supported Sip & Brew’s growth and customer engagement
Client
Client
Sip & Brew
Sip & Brew
Duration
Duration
June-July 2025, 1 month
June-July 2025, 1 month
Skills
Skills
Rebranding, Graphic Design
Rebranding, Graphic Design
About the Project
About the Project
The Sip & Brew rebrand focused on refreshing the brand foundation and visual identity to reflect the company’s growth and evolving ambition. The goal was to reposition Sip & Brew as a premium, customizable beverage catering brand that makes every event feel effortless, stylish, and personal. The updated identity captures the warmth and friendliness at the heart of their service, while elevating both visuals and messaging to stand out in a competitive market.
The Sip & Brew rebrand focused on refreshing the brand foundation and visual identity to reflect the company’s growth and evolving ambition. The goal was to reposition Sip & Brew as a premium, customizable beverage catering brand that makes every event feel effortless, stylish, and personal. The updated identity captures the warmth and friendliness at the heart of their service, while elevating both visuals and messaging to stand out in a competitive market.
About the Client
About the Client
Sip & Brew is a beverage catering company that specializes in customizable drink and catering stations for events of all kinds, from intimate gatherings to large corporate functions. With a strong commitment to premium quality, friendly service, and personalized experiences, Sip & Brew helps clients create memorable moments through taste and thoughtful presentation.
Sip & Brew is a beverage catering company that specializes in customizable drink and catering stations for events of all kinds, from intimate gatherings to large corporate functions. With a strong commitment to premium quality, friendly service, and personalized experiences, Sip & Brew helps clients create memorable moments through taste and thoughtful presentation.
Creative Approach
Creative Approach
The creative direction followed a clear, phased design process, moving from discovery and inspiration to final execution, ensuring that every element reflected the brand’s commitment to style, quality, and customization.
The creative direction followed a clear, phased design process, moving from discovery and inspiration to final execution, ensuring that every element reflected the brand’s commitment to style, quality, and customization.
Discover &
Moodboard
Logo Concepts
Refine & Finalize
Build
Brand System
Brand
Guidelines
Logo Design
Logo Design
The final logo concept uses strong shapes and clean lines to create a look that feels modern, fresh, and balanced. An underline element provides a solid base, giving the logo a grounded, trustworthy feel.
There’s a playful twist in the design, the underlines beneath the “I” and “W” double as a subtle nod to a plate, symbolizing the full Sip & Brew experience of drinks and catering. This small detail connects directly to the brand’s promise of thoughtful, customized service, combining style with warmth and approachability.
The final logo concept uses strong shapes and clean lines to create a look that feels modern, fresh, and balanced. An underline element provides a solid base, giving the logo a grounded, trustworthy feel.
There’s a playful twist in the design, the underlines beneath the “I” and “W” double as a subtle nod to a plate, symbolizing the full Sip & Brew experience of drinks and catering. This small detail connects directly to the brand’s promise of thoughtful, customized service, combining style with warmth and approachability.
Brand Identity
Brand Identity
The refreshed brand identity was designed to be flexible, cohesive, and easy to apply across different touchpoints. A clear, modern logo system with variations allows Sip & Brew to adapt its branding to different spaces and scales, ensuring consistent recognition whether on digital assets, printed materials, or catering stations. Supporting elements like a warm, stylish color palette and clean typography work together to reflect Sip & Brew’s premium quality and welcoming personality.
The refreshed brand identity was designed to be flexible, cohesive, and easy to apply across different touchpoints. A clear, modern logo system with variations allows Sip & Brew to adapt its branding to different spaces and scales, ensuring consistent recognition whether on digital assets, printed materials, or catering stations. Supporting elements like a warm, stylish color palette and clean typography work together to reflect Sip & Brew’s premium quality and welcoming personality.
Made to match your moment.
Made to match your moment.
Conclusion
Conclusion
The new Sip & Brew brand positions the company for growth as a standout choice for beverage catering in North America. By blending premium quality with a warm, personal touch, the rebrand strengthens their promise to make every moment feel special and uniquely tailored. This thoughtful foundation sets Sip & Brew up to expand its reach, deepen client relationships, and continue delivering memorable, made-to-match experiences.
The new Sip & Brew brand positions the company for growth as a standout choice for beverage catering in North America. By blending premium quality with a warm, personal touch, the rebrand strengthens their promise to make every moment feel special and uniquely tailored. This thoughtful foundation sets Sip & Brew up to expand its reach, deepen client relationships, and continue delivering memorable, made-to-match experiences.
Recommendation from client
Recommendation from client
⭐ ⭐ ⭐ ⭐ ⭐
I worked with Rita on Sip & Brew’s branding redesign and it was a fantastic experience from start to finish. She picked up on our vision right away and brought a clean, modern approach that felt aligned with our identity as a catering brand. Her turnaround times were quick, she took in all of our feedback with care, and made thoughtful design suggestions that really elevated the final look. Rita was responsive, collaborative, and easy to work with throughout the entire process. We’re so happy with the final outcome and I’d highly recommend her to anyone looking to refresh or build their brand!
Thanushan Ambalavanan
Operations Manager, Sip & Brew
